Frictitious Climbing

Frictitious Climbing is a rock climbing training tool company based in Fort Collins, Colorado. I was contracted as a copywriter and email marketing specialist to handle their newsletters and overall brand image.

Photo by Jacob Collins

Goals

Frictitious Climbing prides itself on creating simple, easy to use tools that are effective and aesthetically pleasing. They seek to become the authority on at-home training tools. I partnered with their in-house graphic designer to create email copy and designs that were minimalist, but not understated; each email sought to educate customers on philosophies behind training that informed the designs of the tools themselves. Our broadcast emails and automated flows nurtured customers into understanding the “why” behind the methodology.

Results

My work on the email systems was able to double email revenue over time, as well as hone in on vital brand messaging. My contract brought in a 10x ROI in its first three month period. With my help, Frictitious was left with a clearer path on which to take their overall messaging forward, as well as a solid base of content to continue their email marketing strategies.

Icons Designed by Freepik